06 Dec Delta to recognize 100,000 acts of kindness to celebrate 100 years of service

Image by Nick Magwood from Pixabay

Every holiday season, Delta welcomes hundreds of thousands of customers to the skies who are eager to reconnect with loved ones or recharge on vacation. While holiday travel brings its own share of pressure, Delta is shifting the spotlight to the simple acts of humanity that make our journeys memorable.  

To celebrate 100 years of flight, Delta will highlight the simple acts of care that connect us all – the true reason for the season. For the winter holidays, the global airline is introducing Centennial Cheer, a program that will recognize 100,000 acts of kindness shared among Delta employees and customers. 

Launching this week through Jan. 5, Delta employees will begin distributing Holiday Medallion cards to customers who demonstrate acts of kindness during their journey. These cards are not tied to loyalty status or flight activity and will only be awarded to customers who truly embody the holiday spirit.  

“Gifting Holiday Medallion cards to reward acts of kindness creates a positive loop of gratitude between our customers and employees,” said Erik Snell, Delta’s chief customer experience officer. “Whether it’s helping a seatmate with their bag, sharing a phone charger or simply thanking a reservations specialist, those gestures create the kind of connection that makes travel feel special. That’s what Centennial Cheer is all about, recognizing and celebrating the kindness we see every day.” 

Holiday Medallion card recipients can redeem a surprise gift* on Delta Shop – ranging from exclusive Delta Centennial merchandise to a limited number of Centennial Gift Sets featuring two commemorative trading cards and a $500 Delta Gift Card to put toward their next dream vacation.  
Delta is also empowering its Medallion Members to join the celebration and recognize Delta employees with holiday-edition Job Well Done Certificates. More than 40,000 certificates will be sent to Delta 360°, Diamond Medallion and Platinum Medallion Members with confirmed holiday travel. Eligible Members can also request these certificates by visiting deltamedalliontags.com.  

Together with cards for Delta employees to recognize their colleagues, Delta is gifting 100,000 tokens that embody Delta’s century-long commitment to a culture of care and service – a reminder that kindness matters, especially amid the rush of the holiday travel season.

Holiday Medallion cards will be handed out by Delta employees while supplies last starting today, Dec. 4. Customers who spot acts of kindness during their holiday travels with Delta are also invited to share their stories and photos with Delta by emailing MedallionThanks@delta.com.  

In addition to exhibiting kindness this season, customers are encouraged to review Delta’s Customer Guide to make their journey even more pleasant. As always, customers should download and update Delta app, pack with care and arrive at the airport early.  

“Delta people take pride in creating moments of care, and this season they’re excited to recognize that same spirit in others,” said Snell. “As our 100th year comes to a close, we’re celebrating the kindness and connection that have defined Delta from the very beginning.”